Selected by Kansas Tourism to participate in a curated FAM (familiarization) trip, highlighting the state’s culture, local businesses, and hidden gems. This experience allowed me to create intentional, story-driven content that connects my community to destinations they may not have previously considered.
Shout out to TBEX conference for hosting these FAM trips as well.
Here are some bullets of what I was able to do during this trip:
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Created destination-driven content across blog, social, and community platforms
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Highlighted local businesses and community initiatives
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Showcased Kansas as an unexpected but impactful travel destination
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Aligned storytelling with values of responsible and community-focused tourism
